Checking Links
- Make links descriptive and actionable (e.g. 鈥淎pply now鈥�; 鈥淰iew event calendar鈥�). Links should clearly show where they go
- The words 鈥渃lick here鈥� have no value for search engines, or for users
- Use simple URL structures; 3-5 words
- Use hyphens instead of underscores
- Test links to make sure they go to the desired place